Digital strategy
We define priorities, channels and a coherent plan, tied to the business objectives we agree in writing. The outcome is a framework for deciding what to do — and what not to do — in a given period.
Catalogue
A clear perimeter of work.
These are the lines of work with which we support companies: from strategy to execution, with a defined scope and results that can be measured.
Media planning and management
We plan, activate and supervise paid media within a defined budget and scope. We report on what was executed and on the indicators agreed at the outset.
Customer acquisition and retention
We design programmes to attract and retain customers, with clear hypotheses and indicators defined in advance. We do not replace the client's commercial judgement: we support it with a measurable plan.
Performance marketing
We manage campaigns oriented to measurable actions — qualified visits, sign-ups, purchases or other agreed conversions — and report at the cadence we committed to.
Conversion optimisation
We review journeys, pages and forms to improve the rate at which visitors complete agreed actions. Changes are proposed within scope and evaluated against the project's indicators.
Analytics and attribution
We implement or review measurement and help interpret the data so decisions rest on shared figures, with their limitations in view.
Automation
We connect repetitive marketing and operations flows to reduce manual work and error, documenting what is automated and what still requires human review.
Artificial intelligence applied to marketing
We apply AI tools to concrete marketing tasks — content support, classification or analysis — with human review and a defined scope. We do not present AI as a substitute for the client's responsibility.
Technology consulting
We advise on technology choices that support marketing and data analysis: a reasonable architecture, vendors and practical risks, always within the agreed mandate.
Tool integration
We connect the tools a company already uses — or those it agrees to adopt — so that data and processes can flow without unnecessary friction.